Strategic Marketing Partner

Small decisions.
Extra-large
impact.

You don't need another full-time hire — you need an experienced marketing partner who can set direction, help your team execute, and bring in the right specialists when needed.

Start the Conversation Explore Services

XL Consulting helps companies sharpen positioning, strengthen campaigns, make better go‑to‑market decisions, and move work forward with confidence. We pair strategic direction with practical support — shaping the plan, guiding activation, and extending your team with design, content, campaign, and digital expertise when the work calls for it.

Let's Talk
Services

Strategic marketing support
that moves work forward

Designed to help teams make better decisions, execute faster, and build stronger market traction.

01

Positioning & Messaging

Clarify what you stand for, how you're different, and how to express it across teams and channels.

02

Go-to-Market Strategy

Build the priorities, sequencing, and launch plan that turn opportunity into focused action.

03

Product Marketing

Support launches, sales enablement, and buyer-facing content so your offer lands clearly in the market.

04

Campaign & Content Guidance

Shape early programs and content direction so campaigns launch with stronger alignment and clearer execution.

05

Fractional Marketing Leadership

Add experienced leadership to guide priorities, decisions, and cross-functional alignment without adding a permanent role.

06

Specialist Network Support

Bring in trusted specialists while keeping strategy, quality, and creative direction under one lead.

The XL Approach

A practical partner for strategy, activation & team support

We identify the market, message, and go‑to‑market decisions that matter most — then turn them into a plan your team can actually use. As work moves into market, we stay involved to maintain alignment, strengthen decisions, and keep execution tied to the strategy.

When additional capacity or specialized skills are needed, we extend your team with trusted partners in content, design, campaign, and digital execution — all coordinated through a single strategic lead.

Consultants in discussion
Who We Serve

Built for companies at key
transition points

We partner with teams when clarity, speed, and senior marketing direction matter most.

Founder-Led & Growth-Stage

Teams with traction that need sharper positioning, a focused GTM plan, and senior guidance before building a larger marketing org.

Teams Between Leadership

Organizations between hires or not ready for a full-time executive, but still needing experienced direction to keep priorities on track.

Internal Teams Needing Strategy

IMC, product, and digital teams that can execute, but need clearer messaging, stronger alignment, and a more structured GTM approach.

Critical Moments

Teams facing launches, category shifts, repositioning, or stalled growth that need fast, structured support to move with confidence.

Strong Execution, No Direction

Groups with strong execution capacity but no senior leader to set priorities, shape decisions, or ensure work ladders up to cohesive strategy.

About

Robert Cunningham
Senior Marketing Leader

Strategy · Positioning · Product Marketing

For more than 20 years, I've helped companies clarify their message, strengthen market strategy, support launches and campaigns, and drive meaningful growth. My experience spans global enterprises, high-growth SaaS organizations, and complex matrixed environments.

At Microsoft, I led strategy and product marketing for Windows Cloud & AI, shaping positioning, messaging, launch readiness, and enterprise adoption across global commercial markets. My strengths include:

Before Microsoft, I led demand generation for Kimberly-Clark Professional's $2B B2B business, shaping buyer journeys, segmenting audiences, and driving revenue through integrated campaigns.

Earlier roles at NCR, Sage, and IBM built my foundation in product marketing, demand generation, sales enablement, and cross-functional leadership.

Experience includes:

Microsoft Kimberly-Clark NCR Sage IBM
30+
Years of Experience
$2B
B2B Revenue Led
5
Enterprise Brands
Global
Commercial Markets
XL Consulting team
"Great marketing starts with clarity — the right message, channels, priorities, and sequence. When teams have that, execution becomes faster, cleaner, and more impactful."
— Robert Cunningham, Principal Consultant

Philosophy

Turn complexity into clarity — and turn strategy into action. Across every role, that focus has been consistent. Across every engagement, it drives the work.

Our Team

Senior-led. Right-sized.
Built for your work.

Built around a senior-led core team that combines strategy, campaign activation, and creative support — with the flexibility to bring in additional specialists when needed.

Team at whiteboard
Principal Consultant

Strategic Direction

Leads strategy, positioning, messaging, and marketing direction — bringing more than 20 years of experience across Microsoft, Kimberly-Clark, NCR, Sage, and IBM.

Campaign Strategy & Activation

Execution Partner

Translates strategy into action — shaping campaign plans, setting KPIs, guiding content development, and partnering with internal teams to keep programs aligned.

Content Design

Creative Support

Creates brand-aligned assets and visual materials that help campaigns, messaging, and customer-facing content show up clearly and consistently.

Every engagement is led directly by the Principal Consultant, with specialists added only when they strengthen the work — ensuring support stays coordinated and right-sized.

Contact

Ready to move your
marketing forward?

If your team needs sharper strategy, stronger programs, or experienced marketing support, XL Consulting can help.

Thanks for reaching out. I'll review your note and get back to you soon.

Get in touch

Share a little about your business and the marketing challenge or initiative you're working through. I'll review and get back to you soon.

info@xlconsulting.ai